BSE provides services across sporting event activations, social media management and strategy, advertising campaigns, conference planning, and other services. This experience also included working with international sporting superstars in global football and basketball, and led to Morilla working personally with talent to manage their marketing endeavors.īSE has consistently expanded its client list outside of global football to a number of talent verticals, including Olympic and Paralympic champions, action sports athletes, influencers, chefs, and TV hosts, as well as global brands in finance, automotive, healthcare, and utilities, among others.

Morilla founded BSE in 2012 after experience in the video game industry, first at Vivendi Universal and then at EA Games, including working on projects and activations related to FIFA, NBA 2K, and other non-sports projects. On a personal level, it is an important step to have closed the sale of BSE to a world leading group such as Wasserman, and to be able to contribute my knowledge, enthusiasm, and work in the coming years, leading our talent marketing efforts in Spain and the EMEA markets.” Commitment and service have been our hallmarks since the beginning of the company, and that will endure and expand by joining Wasserman. “For the BSE team, this acquisition is the result of a job well done over the years with talent, brands, and media. “From the beginning of conversations with Wasserman, we felt very aligned on our approach to talent management,” said Morilla. “Oscar built BSE into a powerhouse marketing and branding agency for many top sports figures in Spain, and his experience will strengthen our ability to service our clients in Europe across football, basketball, golf, hockey, action sports, Olympic, and Paralympic sports,” said Chief Operating Officer and Executive Vice President, Talent Jason Ranne.

Ivan balliu wasserman media group